Identity
Terra Firma is a fictional outdoor apparel and gear company based in Vancouver, British Columbia, created to be the premier outfitter for those who seek to push the boundaries of human capability. This identity was informed by customer personas and competitive research.
This project won a Silver ADDY award from the American Advertising Federation of West Michigan in the category of Integrated Branding Identity Campaigns.
COMPONENTS
The three deliverables created for Terra Firma are a digital outdoor advertisement, a seasonal catalog, and a website home page. For these components, I created product illustrations, conducted photoshoots, and curated found-photography.
Outdoor digital advertisement:
Catalog:
Website:
